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STRATEGY
Why CEOs Should Pay More Attention to Brand Design
By Christopher Finneral
JUNE 7, 2019 | ASCEND CURATED ARTICLE
“A strong and consistent brand can do wonders for your business. Research by Lucidpress and Demand Metric found that brand consistency leads to an average revenue increase of about 23%. Despite that return on investment, less than 10% of organizations believe they have consistent branding.”
In this article, Christopher Finneral explains that a consistent consumer experience helps your company stand out from the competition while the opposite can dilute your brand and hurt your revenue.
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