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STRATEGY
Why Tim Mason Sees a Bright Future for Omnichannel Retailing
By Walter Loeb
MAY 28, 2019 | ASCEND CURATED ARTICLE
The way retailers think about their business needs to adapt and include technology as part of their overall strategy. In order to stay competitive and engage customers in a way that is meaningful for them, retailers must be tech savvy.
In this article, Walter Loeb discusses Tim Mason’s book Omnichannel Retail. As “CEO of Eagle Eye, a U.K. consulting company that transforms, and enhances, marketing by creating digital connections” Mason advocates that there are many opportunities for success to the retailer who finds ways to make technology and the in-store experience work together.
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