As marketers process more data than ever before to create tailored experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
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Lu Han
Lu Han
Lu Han is a big believer in lifelong learning. Holding a Master of Marketing degree from The University of Texas at Dallas, she has ever worked to add to her digital marketing chops. Driven by her new-found passion for marketing automation several years ago, she has since become certified in both Salesforce Marketing Cloud and Adobe Marketo Engage. She has also sharpened her technical skills by acquiring custom coding skills with HTML/CSS. With a love for all things beautiful, she has acquired a graphic design certificate from SMU as well. Coupled with her hard-working spirit and superb attention to detail, she is very well positioned to bring elevated client experiences and creative solutions, like she’s already been doing for clients such as Nokia and Verizon. Outside of work, she can usually be found playing tennis with friends, singing with her fellowship A Capella group, or exploring new recipes in her kitchen.
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Campaign Elevation Strategist
Campaign Elevation Strategist
We are:
A people-driven marketing services organization committed to technology-enabled campaign elevation. Since 2004, we’ve been trusted as the plugged-in partner for digital transformation, campaign execution, strategy, and end-to-end data orchestration for the global Fortune 500, emerging businesses, and non-profits.
Trust drives all that we do. Ascend’s ethics-first mission is to enrich the lives of the clients we serve and lead the charge in an ever-changing marketing landscape. Recognized by the Inc. 5000 as one of the fastest-growing companies, we’re looking to grow our team with great talent like you.
Trust drives all that we do. Ascend’s ethics-first mission is to enrich the lives of the clients we serve and lead the charge in an ever-changing marketing landscape. Recognized by the Inc. 5000 as one of the fastest-growing companies, we’re looking to grow our team with great talent like you.
You are:
Curious. Hands-on. A fan of many hats (and probably already wearing them). A proven expert with a unique blend of marketing experience spanning demand and revenue generation, marketing automation, content strategy, paid media, social media, analytics, web strategy, user experience, and anything on marketing’s cutting edge. You love doing great work with great clients of all sizes and a small but mighty team matching your pace and energy.
What you will do:
- Innovate and implement new marketing approaches, processes, and optimization techniques to better engage customers and achieve impactful results through marketing automation platforms such as Marketo, Pardot, HubSpot, and Adobe Campaign
- Plug in directly alongside client teams to support full lifecycle marketing including scoring methodology, content/channel recommendations, audience analysis, and digital strategy
- Be a resource and advocate for best practices in A/B testing, communication composition, and program setup
- Hands-on support in the execution of strategies, tactics, and reporting from simple email blasts to complex customer journey experiences
- Be encouraged and empowered to constantly learn and grow through company-sponsored training resources and a supportive team.
Preferred Qualifications:
- 5+ years marketing experience
- Proficiency in marketing automation platforms such as Marketo, Pardot, HubSpot, Adobe Campaign
- Extremely organized and detail-oriented, with ability to balance strategy and tactics
- Robust analytical skills - can digest large amounts of data, identify significant trends, pursue the most important questions, and take action
- Excited by and interested in emerging marketing technologies and trends
- Adept with audience segmentation and management
- Innovative, creative thinker and problem solver
- Strong writing skills and experience creating marketing content
- Demonstrably capable managing SEM/SEO
- Proficient in Google Web Suite (Analytics, Tag Manager, Data Studio, etc.)
- Strong knowledge of social media strategy & execution
- Knowledge of web/email development technologies (HTML5, CSS, JavaScript) a plus
- Salesforce CRM experience a plus
- Marketo Certified Expert/Associate a plus (or near immediate path to certification)
Ascend Marketing
Based in Texas (DFW and Austin), Ascend Marketing is a technology solutions partner with Adobe, Marketo, HubSpot, and Kitewheel serving clients such as Verizon, Nokia, and SMU, among many others. For awards, recognition, and additional information, visit our website.
Please email your resume and cover letter to careers@ascend-marketing.com.
Please note, being authorized to work in the U.S. is a precondition of employment for this position.