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TECHNOLOGY
The Impact of Technology on the Customer Journey
By Carl Krumins
JANUARY 30, 2018 | ASCEND CURATED ARTICLE
Customer journey mapping helps marketers enhance customer experience by providing structure to a marketing strategy. Personalized communication and deeper engagement are two points of focus for marketers when they design customer journey maps.
As TechWebSpace explains, “With dramatic advances in technology in recent years, there has been an inevitable power shift in the market. With the click of a button, consumers have a world of choice at their fingertips while businesses are forced to fight harder than ever to remain competitive.”
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