By Jennifer Cannon
MAY 31, 2019 | ASCEND CURATED ARTICLE
“Email marketing as a field is constantly changing and everyone needs to adapt. The ones who manage to do that can stay on top.”
In this article, author Jennifer Cannon discusses “current inbox structures and how these structures affect your email marketing.”
These are exciting times for journey marketing. Not just an intriguing, ambiguous idea to most marketers anymore, journey marketing today is real-world strategy being deployed by many organizations across a diverse industry landscape.
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.