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BlueJeans case study: Data-your source of true marketing power

Your source of true marketing power? Your data. Quick take BlueJeans partnered closely with Ascend...

Building customer trust through ethical data practices

As marketers process more and more data in an effort to create customized and sometimes personalized...

Adtech platform comparison: What you need to know

As marketers process more and more data in an effort to create customized and sometimes personalized...

Journey marketing 101

As marketers process more and more data in an effort to create customized and sometimes personalized...

65 questions for understanding the B2B customer journey

Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote...

It's all about the journey

This year Ascend Marketing leaders hit the road to hear how our customers are adapting to post-pandemic-AI-driven...

CDPs and what customer-first marketing means today

Despite the increasing uncertainty in other aspects of daily life, customers within the digital realm...

AI for all: Automation for improved customer experiences

Remember when marketing automation was about scheduling emails? We’re way past that.

Martech learning tools to boost your skillset

The exponentially growing avalanche of new martech solutions can be overwhelming for marketing professionals....

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News + Insights

See what’s new and what’s next.

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Looking for more insights?

817.416.3800

817.416.3800

Looking for
more insights?