As marketers process more data than ever before to create tailored experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
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Adtech Platform Comparison: What You Need to Know
As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.
Leveraging Intent Data for Actionable Marketing
Data is one of the biggest buzzwords in marketing right now. Every organization is aiming to collect as much data on their customers as they can to try to better understand them.
Insights for Aligning Sales and Marketing in 2021
Sales and Marketing bring their own value to an organization, but the key is aligning to maximize performance. We’ve curated the best practices for aligning Sales and Marketing in 2021.
The Role of Social Media During COVID-19
We are now more connected than ever which has provided organizations great opportunities to connect their brands with more customers. We’ve curated top trends and insights about the role of social media during COVID-19.
Best Advertising and Marketing Agency in Dallas
Digital.com, a leading independent review website for small business online tools, products, and services, has named Ascend Marketing to its list of the best advertising and marketing agencies in Dallas.
Journey Marketing 101
At its core, journey marketing is a transformational shift in how marketers do marketing, in how marketers reach their customers and the information they provide them.
Sit-Down in the C-Suite with Adelle Archer, Eterneva CEO
We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.
The Golden Age of MarTech: What Marketers Need to Know
Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.
A Sit-Down in the C-Suite with Chelsea Mueller
We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.