Learn how to stay ahead of the martech curve, with responsive learning tools that can give you and your employees an added layer of expertise.
Learn how new automation tools can simplify marketing tasks at all levels. Harness the full capabilities of AI for truly optimized customer experiences.
Rachel Zavala has more than 15 years of experience in B2C and B2B marketing, and has worked in a variety of industries, including higher education, nonprofit, consumer electronics, and SAAS. Her extensive career in digital marketing has nurtured her inner data nerd, and she thrives on projects that allow her to dive into the analytics.
Rachel is a lifelong Texan who attended Texas A&M University, joining the roster of numerous other Aggie family members. She enjoys exploring the outdoors with her husband, Dale, and four rescue dogs. You can often find them overlanding in Oklahoma, Arkansas, and Colorado.
Customer-first marketing requires a deeper understanding of your audience. Start by asking a few questions about your overall strategy.