Jay Jung, Author at Ascend Marketing

Tracy Smith

Tracy Smith has over two decades of experience at Fortune 100 tech companies. She has managed teams in marketing strategy, product development, and campaign management – all with an eye towards impactful value realization. Tracy’s experience includes marketing for telecom, data center, cloud, and SaaS portfolios. Her natural curiosity embraces modern technologies, and she thrives on the challenge of making tech approachable for customers.

Colleagues would say Tracy is an upbeat person who seeks out complex problems. She utilizes her MBA and Lean Six Sigma Certification to craft unique solutions that transform ineffective processes. Success for Tracy has come with industry accolades including the ANA Email Marketer of the Year and the Hermes Platinum Award for Global Campaign Strategy. Her philosophy is to focus on an exceptional customer experience, which she believes is the cornerstone of a company’s success.

On a personal note, Tracy is an avid traveler who enjoys museums, historical tours, and local cuisine. For adventure, she likes riding rollercoasters and freediving.

Ekaterina Konovalova

Ekaterina is a seasoned digital marketing professional with over 15 years of experience in managing cutting-edge, award-winning social media and digital marketing campaigns, including several Fortune 500 clients. Her expertise spans a variety of industries, where she has consistently delivered exceptional results through innovative strategies and a keen understanding of market dynamics.

The combination of Ekaterina Konovalova’s wealth of international experience and curiosity as a social scientist distinguishes her from many other professional marketers. Ekaterina earned her undergraduate degree in Advertising from the Kuban State University of Technology, Krasnodar, Russia. She also earned two master’s degrees: a Master of Arts in Community Social Psychology from the University of Massachusetts at Lowell and a Master of Arts in Advertising from the University of Texas at Austin.

Ekaterina has held several leadership positions at the American Marketing Association, where she has influenced and inspired marketing professionals nationwide. Her passion for digital marketing, coupled with her strategic vision and leadership skills, makes her a sought-after expert in the field.

Lorena Harris

Lorena Harris’ career highlights include 30 years progressive marketing leadership across B2B marketing disciplines. With expertise in ABM, customer experience marketing and demand generation, Lorena has led dozens of enterprises through transformational initiatives.

Other strengths include product marketing and portfolio management experience, MarTech and Marketing Ops optimization, sales enablement and research-based thought leadership. Lorena resides in Atlanta and is an active B2B Marketing thought leader, speaker and blogger.

Todd Sheldon

An accomplished efficiency and process improvement team leader, Todd Sheldon has over 25 years of experience in business operations and technology. The many projects he’s managed over his career range from tool ideation and creation with a Fortune 20 company to leading his own firm to help small business owners achieve their goals. He keeps his focus on the efforts with the highest needle-moving potential, creating tools and processes that drive significant improvements in a short time, and also trains the people using them. Additionally, he is adept at documenting and translating requirements between the business and technology teams to ensure alignment throughout every project stage.

Outside of work, Todd enjoys sports, animals, the outdoors and good conversations.

Tina Page

Tina Page is seasoned professional with a 25-year career in telecommunications, known for her deep functional expertise in Project/Program Management and Vendor Management. Her career is marked by her relentless pursuit of excellence and the ability to steer complex projects towards success. She has always championed teamwork, thriving in collaborative environments with opportunities to work with individuals from various backgrounds and disciplines. Her sharp eye for detail and willingness to step in and take ownership of a project of any scale makes her a valuable asset to Ascend’s clients.

When she is not working, Tina can often be found spending time with family and friends, helping people in need, and enjoying long walks with her pup. 

Jordan Liebman

Jordan Liebman is an award-winning brand marketing and growth strategy leader who has led business transformation for the likes of Intel, P&G, JP Morgan Chase, ExxonMobil, Verizon, and BlueJeans by Verizon. His grasp of cutting-edge digital marketing, creativity, analytics, actionable insights, and a customer-first approach have resulted in increased revenue, stronger brand affinity, and hyper-accelerated business growth for the brands he has served. Jordan is a frequent public speaker on media, marketing, creativity, and monetization strategies and sits on several boards. He serves as an angel investor and advisor to various disruptive startups and unicorns.

When not obsessed with all things marketing, in his spare time Jordan can be found in his studio creating his next work of contemporary street art or shopping to build on to his already massive sneaker collection.

Jane Spence

Jane is a results-oriented telecommunications and SaaS marketing professional who brings over 25 years of experience managing integrated marketing campaigns in the B2B and B2C markets to Ascend Marketing. She also brings a core philosophy of marketing that’s brilliant in its simplicity: Make it easy for a customer to engage with and fall in love with your brand.

Driven by her customer-focused approach—and her natural curiosity—she thrives on identifying root causes of problems and challenges to discover hidden opportunities. She also has an eye for optimizing ROI, uncovering and eliminating unnecessary expenses to ensure that resources are allocated efficiently for maximum returns.

The best part of her day is collaborating with team members and stakeholders to strategize and implement programs that fuel successful outcomes. Her favorite quote reflects the wisdom found though working with results-driven teams: “Having access to people smarter than you is a blessing not a threat.”

Jane has a Bachelor of Business Sciences degree from Dallas Baptist University and lived in the Dallas-Fort Worth area for 18 years. She eventually returned to her hometown of Rochester, NY, where she enjoys boating, skiing, experiencing the amazing food, wineries, and microbreweries of the Finger Lakes region, hiking with her red Labs Rogue and Penny, and finding joy with family and friends.

Tobi Oguntokun

With a rich history spanning 9 years in the IT industry, Tobi Oguntokun has had the privilege of contributing his expertise to esteemed companies like KPMG, Pfizer, and US Bank in roles as Data Analyst, Data Analytics Engineer, and BI Engineer. He is a self-starter, who loves to figure things out and his goal is to cultivate a diverse skillset. Beyond the world of data and technology, Tobi has a deep passion for traveling, as he loves to explore new places and loves to try out new cuisines wherever he goes. Tobi also loves to exercise and keep fit, so he loves going on runs and hiking in new locations.

Tina Schweiger

Todd Sheldon

Tina Schweiger

Todd Sheldon

John Fiedler

John Fiedler has 24 years of experience at Verizon Communications. He is known for being a strategic thinker and hands-on implementer. John led numerous successful CRM loyalty and retention programs at Verizon and held significant sales enablement roles in launching Verizon’s flagship DSL and Fios Internet and TV products in the Small and Medium Business sales channels. His experience includes 8 years at Texas Instruments as a Program Manager and a Quality Assurance Engineering Manager and 7 1/2 years as an officer in the U.S. Army Corps of Engineers. John graduated from the United States Military Academy at West Point with a B.S. Degree in Engineering. He lives in the Washington, D.C. area with his wife and four young adult children.

Jennifer Cecil

Jordan Liebman

Jennifer Cecil

Jordan Liebman

Yazhini Nandakumar

Yazhini’s (pronounced as Yaa-le-nee) area of expertise is Business Intelligence, creating reports and dashboards, and in-application development and testing. She received her Master’s in ‘Business Analytics’ from the University of Texas at Dallas in 2021. Yazhini loves being creative and was drawn to data analytics by looking at the raw data being transformed into meaningful insights. She lives in the DFW area with her husband and 2 kids. When she’s not running behind them, she loves to spend time in her small backyard vegetable bed or creating fun new art projects.

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All posts by : Jay Jung

Tracy Smith

Tracy Smith

Ekaterina Konovalova

Ekaterina Konovalova

Lorena Harris

Lorena Harris

Todd Sheldon

Todd Sheldon

Tina Page

Tina Page

Jordan Liebman

Jordan Liebman

Jane Spence

Jane Spence

Tobi Oguntokun

Tobi Oguntokun

John Fiedler

John Fiedler

Yazhini Nandakumar

Yazhini Nandakumar

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