AI for all: Automation for improved customer experiences
Remember when marketing automation was about scheduling emails? We’re way past that.
CDPs and what customer-first marketing means today
Despite the increasing uncertainty in other aspects of daily life, customers within the digital realm enjoy more control and agency than ever before. Technology continually brings more freedom of choice in entertainment and media.
It’s all about the journey
This year Ascend Marketing leaders hit the road to hear how our customers are adapting to post-pandemic-AI-driven marketing. You might say we made a journey to hear about yours!
65 questions for understanding the B2B customer journey
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
Journey marketing 101
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
Adtech platform comparison: What you need to know
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
Building customer trust through ethical data practices
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
BlueJeans case study: Data-your source of true marketing power
Your source of true marketing power? Your data. Quick take BlueJeans partnered closely with Ascend to quickly turn a data predicament into competitive advantage for the company Challenge Challenge Outdated customer records and lack of reliable data coming from BlueJeans’ systems led to an inability to run effective campaigns, mistrust of the information conveyed, and […]
