Learn how to stay ahead of the martech curve, with responsive learning tools that can give you and your employees an added layer of expertise.
Adtech Platform Comparison: What You Need to Know
As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.
Sit-Down in the C-Suite with Adelle Archer, Eterneva CEO
We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.
The Golden Age of MarTech: What Marketers Need to Know
Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.
Navigating Organization and Data Silos: A MarTech Event Recap
We recently hosted a marketing technology panel at our headquarters office in Grapevine, Texas, inviting senior executives and practitioners from around the DFW Metroplex to deeply explore marketing automation challenges and solutions.
A Sit-Down in the C-Suite with Steve Reynolds
How the Role of CIO has Evolved in the Field of Technology
Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”
What is Marketing Automation & How Does it Help Marketers?
“The buyer journey is no longer a straightforward phenomenon. Its complexity increases as new marketing channels are introduced.”
Why AI Journey Mapping is Critical for Digital Transformation
In order for companies to gain operation efficiencies with AI, it needs to be implemented well.
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
“Many routine marketing tasks are candidates for automation. With automation, it depends on what you’re trying to do.”