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Home » Thinking » Technology

Posts in category: Technology

Martech-Learning-Tools

Martech Learning Tools to Boost Your Skillset

05.3.2022
by Erik Herbst TechnologyThinking

Learn how to stay ahead of the martech curve, with responsive learning tools that can give you and your employees an added layer of expertise.

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Adtech Platform Comparison Banner

Adtech Platform Comparison: What You Need to Know

09.22.2021
by Ascend Marketing TechnologyThinking

As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.

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adelle archer eterneva custom jewelry death care grief wellness

Sit-Down in the C-Suite with Adelle Archer, Eterneva CEO

02.6.2020
by Ascend Marketing TechnologyThinking

We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.

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austin ama marketing technology panel

The Golden Age of MarTech: What Marketers Need to Know

11.27.2019
by Ascend Marketing TechnologyThinking

Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.

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ascend marketing martech panel grapevine texas

Navigating Organization and Data Silos: A MarTech Event Recap

10.21.2019
by Ascend Marketing TechnologyThinking

We recently hosted a marketing technology panel at our headquarters office in Grapevine, Texas, inviting senior executives and practitioners from around the DFW Metroplex to deeply explore marketing automation challenges and solutions.

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Ascend Marketing Steve Reynolds Interview

A Sit-Down in the C-Suite with Steve Reynolds

07.31.2019
by Ascend Marketing TechnologyThinking

How the Role of CIO has Evolved in the Field of Technology

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Toyota's New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?

Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?

06.7.2019
by Ascend Marketing TechnologyThinking

“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”

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What is Marketing Automation & How Does it Help Marketers?

What is Marketing Automation & How Does it Help Marketers?

05.30.2019
by Ascend Marketing TechnologyThinking

“The buyer journey is no longer a straightforward phenomenon. Its complexity increases as new marketing channels are introduced.”

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Why AI Journey Mapping is Critical for Digital Transformation

Why AI Journey Mapping is Critical for Digital Transformation

05.28.2019
by Ascend Marketing TechnologyThinking

In order for companies to gain operation efficiencies with AI, it needs to be implemented well.

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When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

05.16.2019
by Ascend Marketing TechnologyThinking

“Many routine marketing tasks are candidates for automation. With automation, it depends on what you’re trying to do.”

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