Journey Analytics: The Next Big Thing in CX

DATA

Journey Analytics: The Next Big Thing in CX

By Andrea Steffes-Tuttle

AUGUST 30, 2018 | ASCEND CURATED ARTICLE

Data Aggregation, Modeling, Test & Measure, and Automation — author Andrea Steffes-Tuttle reveals the key success factors to performing customer journey analytics used by customer experience experts.

As Lityx explains, “Customer journey mapping is not new, but the methods by which Customer Experience (CX) professionals are discovering optimal paths-to-purchase are getting much more sophisticated, thanks to the power of journey analytics.”

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