Leveraging intent data for actionable marketing
Data is always a marketing buzzword – either quality or quantity or both. Every organization is aiming to collect as much quality data on their customers as possible.
AI for all: Automation for improved customer experiences
Remember when marketing automation was about scheduling emails? We’re way past that.
It’s all about the journey
This year Ascend Marketing leaders hit the road to hear how our customers are adapting to post-pandemic-AI-driven marketing. You might say we made a journey to hear about yours!
Journey marketing 101
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
