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TECHNOLOGY
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
Podcast Hosted by Kerry O’Shea Gorgone with guest Katie Robbert
MAY 16 | ASCEND CURATED ARTICLE
“Many routine marketing tasks are candidates for automation. With automation, it depends on what you’re trying to do.” However, “sometimes doing a task “the old fashioned way” makes more sense than automating it.
In this podcast, Katie Robbert, CEO of analytics firm Trust Insights shares how automating routine tasks can make you more efficient and how to discern which tasks you should automate.
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