Aimee is a Content Strategist, Writer, Editorial Director and Brand Storyteller with over 15 years of copywriting, editorial, content marketing, brand strategy and in-house agency experience. Creative and marketing expertise across a spectrum of industries, from start-ups to global brands in E-Commerce, Logistics, Tech, SaaS, Retail, Fashion, Beauty, Weddings and Entertainment.
Her expertise includes writing and editing all forms of digital assets across Marketing, Communications and Brand Strategy, from B2B and B2C marketing copy and long-form branded content to brand guidelines, web copy, thought leadership articles, video scripts, corporate responsibility assets and comprehensive messaging frameworks. Customer-first, data-driven approach to editorial direction and content strategy that supports and aligns with business and brand objectives with a distinctive voice, tone and style. Obsessive attention to messaging details that engage and inspire customers through holistic brand storytelling with cohesiveness, consistency, and connection across all digital channels.