BlueJeans case study: Automation-the fast lane to data-driven marketing
Partnering with Ascend Marketing, BlueJeans insourced the automation expertise needed to remake its data set and power advanced B2B campaigns.
Leveraging intent data for actionable marketing
Data is always a marketing buzzword – either quality or quantity or both. Every organization is aiming to collect as much quality data on their customers as possible.
Insights for aligning sales and marketing
Organizations now have access to an abundance of data about their customers – so much so that Marketing and Sales teams are often overwhelmed with the data and may not be utilizing it efficiently.
Martech learning tools to boost your skillset
The exponentially growing avalanche of new martech solutions can be overwhelming for marketing professionals. Fortunately, staying ahead of the tech curve does not need to be overly difficult or painful, particularly with responsive learning tools.
AI for all: Automation for improved customer experiences
Remember when marketing automation was about scheduling emails? We’re way past that.
CDPs and what customer-first marketing means today
Despite the increasing uncertainty in other aspects of daily life, customers within the digital realm enjoy more control and agency than ever before. Technology continually brings more freedom of choice in entertainment and media.
Jane Spence
Jane Spence Strategy + Optimization Linkedin About Jane Spence is a results-oriented telecommunications and SaaS marketing professional with over 25 years of experience managing integrated marketing campaigns for B2B and B2C. Her core philosophy of marketing is brilliant in its simplicity: Make it easy for a customer to engage with and fall in love with […]
It’s all about the journey
This year Ascend Marketing leaders hit the road to hear how our customers are adapting to post-pandemic-AI-driven marketing. You might say we made a journey to hear about yours!
65 questions for understanding the B2B customer journey
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
Journey marketing 101
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
