“CIOs have always been urged to think like businesspeople. But now it’s time for businesspeople to learn some nerdy magic from CIOs.”
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Designing Customer Journey Maps: An Interview with Kris LaFavor
This interview with a data visualization designer is a useful view into the journey mapping process.
7 Customer Journey KPIs You Should Care About
Mapping and understanding the customer journey can be tricky. From awareness and research to purchase and post-sale activities, your customers interact with you in a number of ways. The more customer touchpoints you have, the more involved customer journey mapping becomes.