Yazhini’s (pronounced as Yaa-le-nee) area of expertise is Business Intelligence, creating reports and dashboards, and in-application development and testing. She received her Master’s in ‘Business Analytics’ from the University of Texas at Dallas in 2021. Yazhini loves being creative and was drawn to data analytics by looking at the raw data being transformed into meaningful insights. She lives in the DFW area with her husband and 2 kids. When she’s not running behind them, she loves to spend time in her small backyard vegetable bed or creating fun new art projects.

Jordan Walters joined Ascend Marketing in 2023, soon after graduating from the University of Missouri-Columbia where she obtained her degree in marketing with a marketing analytics certification. She is a natural marketer with diverse experience in social media marketing, marketing analytics, and content marketing. She has a large passion for all things creative, but she also has a passion for understanding the strategic elements of any project. Outside of work, Jordan can be found on a flight around the world, taking photos, working out, sipping a tasty cup of coffee, and shopping.

Tulasi is a seasoned web portal and analytics professional with over 13 years of experience. She has a proven track record of leading and owning company web portals, managing social channels and analytics, and working with senior leadership to align with company goals. Tulasi is passionate about using technology to improve the customer experience. She is also a strong advocate for personal growth and development. Tulasi is based in Austin, Texas and enjoys long hikes. She also completed her first full marathon in 2023, but don’t ask her about her time. She hopes to run for time at the next marathon.

Aimee is a Content Strategist, Writer, Editorial Director and Brand Storyteller with over 15 years of copywriting, editorial, content marketing, brand strategy and in-house agency experience. Creative and marketing expertise across a spectrum of industries, from start-ups to global brands in E-Commerce, Logistics, Tech, SaaS, Retail, Fashion, Beauty, Weddings and Entertainment.

Her expertise includes writing and editing all forms of digital assets across Marketing, Communications and Brand Strategy, from B2B and B2C marketing copy and long-form branded content to brand guidelines, web copy, thought leadership articles, video scripts, corporate responsibility assets and comprehensive messaging frameworks. Customer-first, data-driven approach to editorial direction and content strategy that supports and aligns with business and brand objectives with a distinctive voice, tone and style. Obsessive attention to messaging details that engage and inspire customers through holistic brand storytelling with cohesiveness, consistency, and connection across all digital channels.

With over 25 years of experience with Verizon, Chris is a customer-centric sales and marketing leader experienced in the development and nurturing of customer relationships in constantly changing environments. He has shown the ability to close sales and penetrate new markets to ensure sustainable revenue growth through integrity, communications, and follow-through. He is proficient at leveraging existing networks to successfully close on new contracts while being skilled in account retention by utilizing strong rapport with staff, vendors, and clients.

Chris enjoys spending time away from work with his family, enjoying sporting events, playing golf, and going on boat rides through the different waterways in and around Tampa Bay.

Rakesh Arrabairu has 12 years experience in IT, in the areas of business intelligence and data analytics. He’s fascinated with data analytics, various visualization tools and technologies. Rakesh has implemented BI data solutions for various clients in finance, supply chain, sales, mobile security, communications, medical device manufacturing, banking and insurance. He aspires to learn upcoming technologies in data science, machine learning and AI. Rakesh received his Master of Science in EE from California State University Northridge. Outside of work, his interests are music, cooking, cross-fit, yoga, hiking and exploring the beach and nature.

Sharon Walker is a results-driven marketing leader with a broad marketing background. Her digital experience spans from marketing strategy to branding, communications, product development, website/mobile app UX, e-commerce, content management and international marketing. She is a strong client advocate and is always looking for creative solutions to bring to the table. She has led marketing initiatives for a variety of enterprises from start-ups to Fortune 100 companies. She has a Bachelor’s degree in Mass Communication and an MBA in Marketing. In her spare time, Sharon enjoys spending time with her husband and their three adult sons. She loves to travel, hike, bike, garden and listen to country music. Sharon volunteers with the Lone Star Wheelers giving bicycle joy-rides to seniors and loves watching them smile when they feel the wind in their hair.

Alma Mazur has more than 20+ years of experience in Marketing. Her specialties include experience in marketing communications, event planning and product management for various companies. This allowed her to master skills in project management, relationship building and leading cross functional teams. She enjoys collaborating with a team to drive positive results. When not working at Ascend, she enjoys spending time with her family. She also enjoys traveling and exploring new places, people and things. She also likes to attend sporting events, live music and volunteering.