Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.
Leveraging Social Media Data to Fuel Journey Orchestration
Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.
Why CEOs Should Pay More Attention to Brand Design
“A strong and consistent brand can do wonders for your business. “
5 Tips for Creating Customer Journey Maps from Buyer Personas
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.
Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”