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When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

“Many routine marketing tasks are candidates for automation. With automation, it depends on what you’re trying to do.”

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Ascend Marketing Wins 2019 Marketer of the Year Award

Ascend Marketing won the 2019 AMA DFW Marketer of the Year award in the B2C Social Media category.

5 Ways AI Can Take a Marketing Automation Strategy Further

By “combining marketing automation tools and AI, businesses can cut down on risks created by inadequate segmentation approaches, and non-relevant marketing messages, while improving response times.”

Ascend Marketing Named Finalist in Two AMA Marketer of the Year Categories

Ascend Marketing has been named a finalist in the B2B Branding and B2C Social Media categories at the 2019 DFW AMA Marketer of the Year Awards.

Using Customer Journey Orchestration and AI to Optimize Customer Experience

Customer journey orchestration allows marketers to integrate different marketing technology systems and platforms together.

Ascend Marketing Named Finalist in Best Long Term Strategy Category of Drum Marketing Awards

Ascend Marketing has been named a finalist in the Long Term Strategy category of The Drum Marketing Awards USA.

Ascend Marketing FtWorthInc Fastest Growing Companies 2019

Ascend Marketing Featured on Fastest Growing Companies in Fort Worth List

Ascend Marketing was featured on Fort Worth Inc.’s 2019 Fastest Growing Companies list.

Ascend Marketing Launches New Brand for SMU

Ascend Marketing partnered with Southern Methodist University (SMU), an esteemed university in Dallas, TX, to rebrand its professional education program previously known as SMU CAPE — Continuing and Professional Education.

Ascend Marketing Wins Gold at 2018 Davey Awards

Ascend Marketing is honored to be a gold winner at the 14th Annual Davey Awards.

Customer Journey Maps: The North Star to Digital Transformation

“According to Adobe and Econsultancy, companies with a focused, customer-first approach are more than twice as likely than peers to rise above competitors. That advantage increases when you consider how customer journey maps can guide digital transformation.”