A Sit-Down in the C-Suite with Chelsea Mueller
We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.
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On Digital Transformation: What Marketers Need to Know
Read the full recap of the recent Austin AMA panel focused on Digital Transformation.
Navigating Organization and Data Silos: A MarTech Event Recap
We recently hosted a marketing technology panel at our headquarters office in Grapevine, Texas, inviting senior executives and practitioners from around the DFW Metroplex to deeply explore marketing automation challenges and solutions.
A Sit-Down in the C-Suite with Steve Reynolds
How the Role of CIO has Evolved in the Field of Technology
It’s All About the Journey
These are exciting times for journey marketing. Not just an intriguing, ambiguous idea to most marketers anymore, journey marketing today is real-world strategy being deployed by many organizations across a diverse industry landscape.
Are You Providing a Frictionless Customer Experience?
“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”
Living and Working ‘Full-Out’: Rich Herbst Named 2019 Entrepreneur of Excellence
Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.
Leveraging Social Media Data to Fuel Journey Orchestration
Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.
Why CEOs Should Pay More Attention to Brand Design
“A strong and consistent brand can do wonders for your business. “
5 Tips for Creating Customer Journey Maps from Buyer Personas
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.
Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”
How Customer Journey Mapping Improves Customer Experience
Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point.