A recent study about B2B buying habits has shown that customers frequently rely on digital marketing and sales representatives during the customer journey.
Optimize and “Appify” Your Customer Journey Maps with Analytics
Author Jeremy Dalle Tezze highlights the good, the bad and the ugly of customer journey mapping processes currently used in marketing strategies.
Love and Its Role in a Customer’s Decision to Buy
The role of the heart when making a buying decision should not be underestimated, according to a new study led by the University of Colorado Boulder.
Customer Journey Orchestration: The Evolution of Marketing Automation
“The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.”
The Press Release – Powerful Weapon or Antiquated Tool?
The first press release was believed to have been created more than 100 years ago by Ivy Lee, whose agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck.
Creating a Blog that Helps Grow Your Business
Before blogs existed, there were corporate newsletters. Companies used them as a way to build community among existing and prospective customers.
Customer Journey Orchestration: Accordant on Finding a Path to Purchase
Author Michael Catford describes customer journey orchestration as having a “choose your own adventure” style. The power of providing a seamless customer experience can allow your customers to choose their own path to purchase.
65 Questions for Understanding the B2B Customer Journey
What keeps your customers up at night? What are the common problems and pain points customers experience that your product/service can help alleviate?
The Evolution of the Customer Journey: Optimizing Moments That Matter
“The key to capitalizing on micro-moments lies in the ability to serve up key information at just the right time to move the sale forward.”
Designing and Starting Up a Customer Experience Transformation
Does your company have a game plan to achieve success with your customer journey? Design an architecture that will help your business improve its customer engagement strategy.