Strategy

“According to Adobe and Econsultancy, companies with a focused, customer-first approach are more than twice as likely than peers to rise above competitors. That advantage increases when you consider how customer journey maps can guide digital transformation.”

“Customer journey mapping allows you to put yourself in your customer’s shoes and visualize how they get to know your product as they pass down from one phase of their journey to the next.”

With the average consumer requiring up to 13 unique touchpoints before converting, marketers have begun to take a “more engagement is better” approach, according to Marketing Evolution.

Are you delivering a unified brand message to the correct target audience across all of your marketing channels? Design a powerful omnichannel strategy with these five essential rules.

With so many ways to reach customers in today’s world of marketing, Kevin Bobowski of Marketing Land, assesses integration as being the key to seamless optimization and efficiency within a marketing department.

A recent study about B2B buying habits has shown that customers frequently rely on digital marketing and sales representatives during the customer journey.

The role of the heart when making a buying decision should not be underestimated, according to a new study led by the University of Colorado Boulder. 

The first press release was believed to have been created more than 100 years ago by Ivy Lee, whose agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck.

Before blogs existed, there were corporate newsletters. Companies used them as a way to build community among existing and prospective customers.

What keeps your customers up at night? What are the common problems and pain points customers experience that your product/service can help alleviate?

“The key to capitalizing on micro-moments lies in the ability to serve up key information at just the right time to move the sale forward.”