“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”
Living and Working ‘Full-Out’: Rich Herbst Named 2019 Entrepreneur of Excellence
Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.
Leveraging Social Media Data to Fuel Journey Orchestration
Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.
Why CEOs Should Pay More Attention to Brand Design
“A strong and consistent brand can do wonders for your business. “
5 Tips for Creating Customer Journey Maps from Buyer Personas
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.
Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”
How Customer Journey Mapping Improves Customer Experience
Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point.
Seven Steps for Bringing Design Thinking to Your Sales Processes
“[M]ost enterprise sales processes are still structured as processes; a series of transactional steps organized around your sales flow as you move a customer through your funnel or pipeline from “lead” to “prospect” to “opportunity” and so on.
New Marketing Tactics to Reinvent Effective Customer Engagement
“As the proliferation of channels and demand for custom-tailored experiences continues to grow, traditional, one-size-fits-all marketing campaigns that companies have relied on for decades are quickly becoming dated.”
What You Need to Know About Customer Journey Orchestration Software
“Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touch points, execute the best communications and predict future customer interaction.”