Customer journey analytics tools calculate churn rate in real-time for each stage of your customer journey to help you visualize points with high volume of churn. Boost your customer retention and brand loyalty strategies with these insights on churn reduction.
Five Ways to Use Interactive Technology to Create Great Customer Experiences
From customer service robots to interactive dressing rooms, discover new ways to drive foot traffic and create a better customer experience using innovative technology.
Hack the CIO
“CIOs have always been urged to think like businesspeople. But now it’s time for businesspeople to learn some nerdy magic from CIOs.”
Designing Customer Journey Maps: An Interview with Kris LaFavor
This interview with a data visualization designer is a useful view into the journey mapping process.
7 Customer Journey KPIs You Should Care About
Mapping and understanding the customer journey can be tricky. From awareness and research to purchase and post-sale activities, your customers interact with you in a number of ways. The more customer touchpoints you have, the more involved customer journey mapping becomes.
The Impact of Technology on the Customer Journey
Customer journey mapping helps marketers enhance customer experience by providing structure to a marketing strategy.
Ascend Marketing Lands on Dallas Business Journal’s Top-25 Marketing Companies List
Ascend Marketing, a marketing services company specializing in customer engagement, has been listed as one of the top 25 marketing and advertising companies by the Dallas Business Journal.
Ascend Marketing Receives W3 and Davey Awards for Social Media Marketing
Ascend Marketing, a marketing services company specializing in customer engagement, announced today that it has been selected by The Academy of Interactive and Visual Arts to receive a 2017 W³ Award as well as a prestigious Davey Award for its work in the social media marketing space.
Align Your Marketing Org with Intelligent and Integrated Marketing Campaigns
With so many ways to reach customers in today’s world of marketing, Kevin Bobowski of Marketing Land, assesses integration as being the key to seamless optimization and efficiency within a marketing department.
Ascend Team Member, Gabby Giddan, Organizes Flomo Food Truck Fest Fundraiser
The Third Annual FloMo Food Truck Fest at Parker Square has become a can’t miss family friendly event in Flower Mound, Texas.