Data Aggregation, Modeling, Test & Measure, and Automation — author Andrea Steffes-Tuttle reveals the key success factors to performing customer journey analytics used by customer experience experts.
The True Definition of Omni-Channel Marketing Attribution & Why It’s Important
With the average consumer requiring up to 13 unique touchpoints before converting, marketers have begun to take a “more engagement is better” approach, according to Marketing Evolution.
Ascend Marketing Named Finalist in Best Marketing Automation Category at CMA Awards
Ascend Marketing has been named a finalist in the Best Marketing Automation in Content Marketing category of 2018 Content Marketing Awards.
Five Performance Marketing Basics in an Omni-Channel World
Are you delivering a unified brand message to the correct target audience across all of your marketing channels? Design a powerful omnichannel strategy with these five essential rules.
Ascend Marketing Wins Chief Marketer’s Silver for Best B2B Campaign
Ascend Marketing has been honored by the 28th Annual PRO Awards with a silver in the B2B Marketing Campaign category.
Nine Sample Customer Journey Maps – and What We Can Learn From Them
A list of best practices in customer journey mapping along with examples make this article a good reference when planning a mapping effort.
Ascend Marketing Receives Video and Television Honors at Telly Awards
Ascend Marketing Threat Intel video for Verizon won silver Telly this year.
Pro Awards Announces Ascend Marketing as Best B2B Campaign Finalist
We are proud to announce that our Journey Marketing Campaign for Verizon was selected as a Pro Awards Best B2B Campaign finalist.
Ascend Marketing Wins Three Communicator Awards
Ascend Marketing won three Communicator Awards this year with our Threat Intel Video for Verizon.
Four Technologies Driving the Future of Customer Experience
Discover how to enhance your customer experience strategy with technologies such as artificial intelligence and machine learning.